How to use AI to improve your business
Most businesses don't need an "AI strategy" to get started. They need one good place to start. Here is how we'd approach it, based on what we've learned building and running our own AI products.
1. Start with a problem, not a tool
"We should use AI" isn't a plan. "Our team spends ten hours a week answering the same supplier emails" is. Write down the slow, repetitive jobs first, then ask whether AI can help with any of them.
2. Look for repetitive, text-heavy work
AI is strongest where work follows a pattern: drafting replies, summarising documents, pulling details out of invoices or forms, sorting tickets, searching internal knowledge. Those are usually the fastest wins.
3. Run a small, cheap pilot
Try one use case with a handful of people for a few weeks, ideally using tools that already exist. A pilot tells you more than any strategy deck, and it costs little if it doesn't work.
4. Keep a person in the loop
Let AI do the first draft and a person do the final check, especially for anything a customer sees. You get the speed without betting your reputation on every answer being right.
5. Measure before and after
Time spent, errors, response times, whatever matters for that task. Measure it before you start, so you can tell whether AI actually helped rather than just felt new.
6. Look after your data
Decide which data each tool may see. Prefer business plans that don't train on your data, and keep sensitive personal information out unless you have a clear reason and the right safeguards.
7. Scale what works, drop what doesn't
When a pilot clearly saves time or money, roll it out properly with training and simple guidelines. When it doesn't, stop and try the next idea. That's exactly how we run our own lab.
